Tourism companies that are members of Visit North Iceland cooperate with other members and municipalities to market and promote North Iceland as a tourism destination. The area is big, from Borðeyri in the west to Bakkafjörður in the east. Members agree to pay annual fees to VNI. All members must have licenses applicable to their operation and must be registered with Ferðamálastofa - The Icelandic Tourist Board.
We believe that is of interest to all tourism companies, and tourism in the area in general, to become a member of VNI. This creates better relations between companies and creates more momentum when needed. The cooperation will increase the role that North Iceland plays when Iceland is promoted as a destination, hopefully bring more travellers to North Iceland and increase the length of their stay.
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What is included in the membership?
Every member company is visible on the VNI website in their respective categories, both in Icelandic and English versions. In the registration, three photos are included, as well as text, a direct link to their website, social media, and ratings from Trip Advisor. It is also possible to have different texts and photos for each category that the company operates in.
VNI promotes North Iceland to travel agencies and others in tourism and directly to travelers. This is largely achieved through our website, social media, email campaigns, and newsletters, etc., depending on the marketing region. The website is used for promoting special projects, and specific domains connected to the main site are used for bigger projects, such as the Arctic Coast Way and Diamond Circle. VNI promotes its members when attending travel trade shows and workshops, both domestically and abroad. We also cooperate with our members when hosting journalists, media, and travel agents.
Members of VNI can seek information and knowledge from the staff of VNI for marketing and promotion of their company. They also get invites and discounts to events such as the Uppskeruhátíð ferðaþjónustunnar á Norðurlandi (an annual celebration of tourism in North Iceland, where companies and individuals are awarded), seminars, workshops, conferences, and other events hosted by VNI.
VNI collaborates with Business Iceland, The Icelandic Tourist Board, The Icelandic Tourism Research Centre, and others who aim to strengthen tourism, development and build a positive image of North Iceland. Regular meetings are scheduled with tourism representatives from the region, working with the municipalities. Members of VNI benefit from these collaborations and can look there for assistance to seek out possible collaborators in the region, tourism representatives, and representatives from the municipalities and government.
Yearly membership fees
Company size
1-2 jobs on a year-round basis
3-4 jobs on a year-round basis
5-6 jobs on a year-round basis
7-10 jobs on a year-round basis
11 jobs or more on a year-round basis
Yearly fee in total
60.235 kr
91.258 kr
153.257 kr
199.724 kr
292.496 kr
Tariff valid from February 1st, 2023.
Invoices are electronic if not requested otherwise. Payments are split into four parts paid in February, May, August, and November. For other arrangements or questions, contact bokhald@nordurland.is.
Jobs on a year-round basis are calculated based on the percentage that individuals deliver over 12 months. This means that multiple people working part-time can deliver working hours that equal to one year-round job. It is not possible to pay membership for less than one job on a year-round basis.
The tariff is subject to a yearly update based on the average change of the consumer price index.
Requirements for membership
- Fill out the application form, providing info on the number of jobs on year-round basis
- Name of the company, the id number (kennitala), contact info, website address, phone number and address
- 3 good photos related to your company
- Description of your company in Icelandic and English
Companies must be registered with the Icelandic Tourist Board to be visible on the website of VNI.
For info on how to register your company to the database of the Icelandic Tourist Board, click here.
Official membership logo
Below are the official membership logos, in Icelandic and English. At our office you can get stickers to put in windows. Click here to see more logos.
Images and video
Member companies have access to images and videos that VNI produces. Emphasis has been put on producing high quality content with skilled photographers and videographers, which can be used by all member companies to promote the destination. A system hosted at upplifdu.is is used for video, where users can put clips together or assemble clips to use for their own production.
Images are hosted in a system called Brandcenter, at brandcenter.io/north. Get access by filling out this form: https://www.northiceland.is/en/travel-trade/images-and-trade-content/signup-for-brandcenter
How do you make the most of your membership?
Be active by attending meetings, seminars, webinars, and events hosted by VNI and participate in discussions. Let the staff at VNI know what you think should be emphasized when marketing and lobbying for tourism in North Iceland. Let us know about everything new and noteworthy and tell us what your main goals are. Check our website on a regular basis and see how your company is displayed, and update accordingly. Put the membership logo on all your print material and website. Working together, tourism in North Iceland benefits more.Be active by attending meetings, seminars, webinars, and events hosted by VNI and participate in discussions. Let the staff at VNI know what you think should be emphasized when marketing and lobbying for tourism in North Iceland. Let us know about everything new and noteworthy and tell us what your main goals are. Check our website on a regular basis and see how your company is displayed, and update accordingly. Put the membership logo on all your print material and website. Working together, tourism in North Iceland benefits more.
Mannamót - Natural Iceland Travel Trade Show
Mannamót is an annual event taking place in Kópavogur, hosted by six marketing offices around Iceland, Eagle Air airline, and Isavia the Icelandic airport operator.
Visitors can expect to see up to 250 companies, so make sure to give yourself plenty of time to walk around, explore, experience, talk, laugh, and taste. Take notice that no meetings are booked. Invitations are sent out to travel agencies and tour operators, employees at hotels and guesthouses, information centers, airlines, guides, tourism students and teachers, Promote Iceland and PR offices, the Icelandic Tourist Board, the government of tourism, and other parties interested in or working in tourism.
Admission for visitors is free and the event is set up for informal communication. No meetings are booked, but remember to bring your contact information and happy outgoing spirit. We request that visitors register so we can send you updates and prepare ourselves with regard to how many will be attending the event.
More info: https://www.markadsstofur.is/en
Uppskeruhátíð - Annual celebration of tourism in North Iceland
Uppskeruhátíð ferðaþjónustunnar á Norðurlandi has been celebrated since 2005. This is a yearly event where people from member companies get together, explore different areas in North Iceland and celebrate. Awards are given to companies, for example the company of the year, startup of the year and more.
The purpose is to get people in tourism together, enable networking of collaboration, see what others are offering and how they operate. People from all member companies can participate, a full day is scheduled with visits to member companies in a certain area. The schedule ends with a dinner, awards ceremony and a dance.
The festival is usually scheduled in late October.