Matarauður Íslands becomes a new partner for the Arctic Coast Way
We are very happy to announce the cooperation with Matarauður Íslands for the food-experience development along the Arctic Coast Way. The financial support will span two years and cover the consultancy of Blue Sail for the development of food-experiences in 2018. In 2019 the focus will be on selected marketing materials. The cooperation with Matarauður Íslands gives substantial support and opens up great opportunities for food stakeholders along the Arctic Coast Way to strengthen their businesses by participating in the food-experience development and allowing visitors to “taste the Arctic Coast Way”; thus attracting international attention and providing enhanced visibility for their businesses and products.
Food-experiences are of a huge interest in the international travel market and therefore we decided to place local food in a special position in the experience development for the Arctic Coast Way.
Food is not just a big part of a successful and enjoyable holiday, but food-experiences connect travelers in a very emotional way to a place. Food production and food preparation is a huge part of any culture. With food experience development, we want to strengthen this important part of a memorable journey to the Arctic Coast Way.
Join our creative sessions in April with Blue Sail. Here we bring together all tourism stakeholders and also food producers, event organizers, cafes, and restaurants. We provide easy network access and start to develop food-experience.
Find detail information in the 3rd Update report of the Arctic Coast Way, which soon will be published or ask us for more information.
Food-experiences are an increasing worldwide trend. Get inspired here:
Lobster Bay Culinary Adventures
Learn cooking on a farm with a chef
From guesthouse to guesthouse cuisine tour