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ACW Membership

Thank you for your interest in becoming a member of Arctic Coast Way. Below you will find further information about the criteria and requirements for Arctic Coast Way membership. Please review the information carefully, and if you have any questions, do not hesitate to contact us by phone at +354 462 3300. Please note that a basic requirement for registration with Arctic Coast Way is that the company is registered as a partner of Visit North Iceland.

All registered members are entitled to use the Arctic Coast Way / Norðurstrandarleið logo in their marketing.

Members are required to pay a separate participation fee, which is intended to support marketing activities.

Register for membership

ARCTIC COAST WAY OPERATIONS AND MEMBERSHIP

The criteria for membership and the rules for operation aim to guarantee the quality of our promise to the visitors and the credibility of the brand Arctic Coast Way.

The Arctic Coast Way sends out a promise to its visitors:
The Arctic Coast Way in Iceland’s far North captivates you with its rugged, untouched nature and takes you through vast otherworldly landscapes between sea and mountains.
It connects you to its authentic coastal villages and people, whose stories and culture are shaped by life at the edge, so close to the Arctic Circle.
It surprises you with its ever-changing moods of remote tranquillity, vibrant energy and magical light all year round.
You are set free to slow down, to discover a different way of life.
And you will leave uplifted, refreshed, fulfilled – with unique memories of this awe-inspiring place. 

Membership criteria

  • Members are registered companies and partners of Visit North Iceland
  • Members have a clear connection to the North Coast of Iceland
  • Members ensure continuous communication by email or phone all year round and aim to keep their businesses open throughout the year
  • Members work towards increased sustainability within their businesses
  • Members attend the annual Arctic Coast Way meeting to share experiences and strengthen internal cooperation

    Geographical position
  • The location of the businesses strengthens the guest experience in connection with the coastline and the impression it creates.
  • Fishing villages can be found in many places along the route
  • Businesses, such as accommodation providers, restaurants, exhibitions, events and others, can become members if they are:
    - located on the defined Arctic Coast Way route
    - or located on the seaside of the defined driving routes
    - or located close to the defined route (≤ 4 km), preferably with a view of the ocean
  • Activities and experiences must take place on the coastline or on/in the ocean
  • Tour operators located within the defined Arctic Coast Way area cannot become members if they do not offer tours or activities connected to the coastline

Services and cost


For the Arctic Coast Way project, it is necessary to develop sustainable and strong long-term marketing that serves the interests of everyone operating under the brand. For this reason, members are required to contribute to the cost of marketing. Below is the price list, published subject to change as the project is in continuous development and various factors may change, such as the number of members and increased need for marketing material. The amounts will, of course, be kept to a minimum, and the project is operated on a non-profit basis.
Below you can see the annual participation fee for Arctic Coast Way membership. The fee is paid in four equal instalments throughout the year.

Company size Price 2026 Quarterly payment
1–2 employees 28,365 7,091
3–4 employees 42,619 10,655
5–6 employees 78,253 19,563
7–10 employees 99,634 24,909
11+ employees 141,112 35,278

*The price list is updated annually. It is based on the average annual monthly change in the Consumer Price Index from the previous year.

Benefits for members

 

By becoming a member of Arctic Coast Way, the company becomes part of joint marketing activities and gains increased visibility among travellers, media and the tourism industry.

Membership includes, among other things:

  • presentation on the Arctic Coast Way website in the relevant category
  • display on the interactive map on the website
  • the right to use the Arctic Coast Way logo in the company’s own marketing
  • participation in joint promotional material, maps and sales material
  • listing in a trade manual used for travel agencies
  • access to imagery and ideas that support destination image and product development
  • participation in media promotion and promotion at trade events, such as Mannamót, Mid-Atlantic and Vestnorden