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The 3rd Update report for ACW

The 3rd Update Report about the Arctic Coast Way – Norðurstrandarleið has now been published. This report is focused on the process of the experience development, which we run in cooperation with Blue Sail, the consultancy from the UK.
27.02.2018

The 3rd Update Report about the Arctic Coast Way – Norðurstrandarleið has now been published. This report is focused on the process of the experience development, which we run in cooperation with Blue Sail, the consultancy from the UK.

With the experience development we invite all tourism stakeholders to look with us on the Arctic Coast Way as destination: what is unique and different to other destinations, what are our strength here in the North of Iceland and how can we develop hero experiences for the international markets, which create lifetime memories and unforgettable stories which the visitors pass on as advocates for the Arctic Coast Way? A special part of the experience development process will be the development of food-experiences.

We like to invite all providers along the Arctic Coast Way to take part in these exciting processes to transfer existing products into trendsetting hero experiences. 

Read the report here.